How can your company make the best use of social media in your recruitment process? Many companies are asking the same question. With many different social media channels, use cases for the job seeker vs. the employer, and finding time to execute a social media strategy to completeness can be daunting.
To help you get started, our team has collected 4 of the best ways to utilize social media in your recruitment efforts.
1. Test Which Channel Works Best
The opportunities are endless with social media channels, but be mindful of how you spend your time on each. Different social networks provide value to your recruiting process for different reasons. For example, Facebook may be a great way to screen candidates for culture fit, while LinkedIn is best for skill set fit. It's possible one network yields higher quality candidates, while others work to improve your employer brand.
2 . Always Keep Employer Brand Front of Mind
Social Media is a powerful tool that can help your candidates understand your company culture better. How do you interact with customers online? What are current employees saying about you? How do current employees behave online? What are your company's priorities on each channel? Are you a thought leader, a scrappy startup, or a long-standing corporate firm? All of these questions and more can be answered for your candidates through different social networks. This keeps your talent pool full of qualified, culture-fit candidates.
3 . Don't Forgo an Interview Because of a Personal Profile
It is easy to judge a candidate based on a social profile, but unless they have done something illegal or morally questionable (racist comments would be a red flag for example), chances are you do not have all the information needed to form an opinion. Think about this: some candidates may not have updated their personal profile in years. Their profile photo is of a fun party. That doesn't mean they party every weekend. So, put more weight on the professional profile (LinkedIn) and how they manage themselves there. Interview the people you have questions about and get the bigger picture before making a decision.
4. Take a Targeted Approach
Social Media has provided the world with an enormous amount of data about the people we live and work with every day. Utilize this data by creating targeted ads for open jobs that need to be filled. You can choose to target your jobs by segmenting on demographic, location, and more. By placing targeted ads, you are more likely to reach the candidates best suited to the position. Additionally, the data about how your job posting performed will prove valuable for tweaking elements in the future.
How do you leverage social media in your recruitment process today?
